Are you struggling to master the ebb and flow of your spa business’s sales and bookings? Let’s be honest: one of the aspects of being a spa owner that drives us all crazy is the (seemingly constant!) ebb and flow of spa business bookings and sales. If you’ve been in the spa industry for awhile, ...

As a former spa owner, I know how busy December can be...and how quiet January gets! One part of me was delighted to have an end to the frenetic December spa bookings and sales but the other part of me knew I had cash flow responsibilities to stay on top of.  Add to that, I felt the pressure as...

For many of you, December is the biggest sales month of the year. Most likely, though, you've a lot going on in both your spa business and your personal life. So, it can be really easy to let December get away from you, and by the time you close your doors on the 24th you often feel like a hot m...

We are coming into the time of year where most business owners start their strategic planning for the upcoming year. This is one of the most exciting times in our entrepreneurship because it’s the creative idea stage when we get to throw caution to the wind and dream big! Creating an effective s...

You hear the term “leveraging your business” a lot when it comes to growth and development. But what does it actually mean? Typically, leveraging your business is something you would be doing when you start up your company, and you are trying to leverage money. But after start-up, leveraging you...

So, for the month of August, you've been working on your fall marketing plan. You've been strategizing about promotional and educational ideas, and you've been feeling pretty good about yourself. But now what? Most of you are great at starting your marketing plan, but when it comes down to imple...

Video marketing is a critical piece of the marketing system but the reality is that many spa business owners are not taking advantage of this powerful tool. If you are not using video marketing, you are missing out on reaching the clients you need! Before we get into video marketing though, I wa...

In the spa industry, we are often swamped in the summer then business tends to taper off in the fall. If this is the case in your spa business, I want to make sure you've got loads of support for the upcoming fall season. The key to any successful business is to becoming more efficient once you ...

When it comes to marketing, I want to make sure you really understand what you need to include for a complete system that gives positive and repeatable results. And to start…you need to have an eagle’s view of what spa marketing entails. Unfortunately, I see most of you missing the big picture w...

When it comes to marketing, how are you getting your message out there? If you are relying on social media as your primary platform to communicate your spa offers, you're leaving out critical aspects of marketing success! Why? Because you are literally putting all your eggs in one “marketing bas...