Alright, spa owners: I know marketing isn’t your favourite thing to do. For many of you, marketing doesn’t crack even your top fifty things to do. And you know what? That’s alright! I’m not telling you that you have to become marketing-obsessed in order to see gains in client retention, revenue, ...

Hello, spa owners! How are you holding up this week? If you live here in North America, then you’ll know that economies are beginning to reopen (or are planning to reopen) personal services, which includes the spa industry… meaning that you’re still either in reopening limbo or are scrambling to ...

Spa owners, it’s official: we have been thrown into a completely different trajectory in our businesses. What does this mean? In short: that your 2020 strategy needs to change drastically, ASAP. While this may seem daunting or even, for some, impossible, contingency planning and crisis managemen...

  Let’s level with each other, spa owners: there is no playbook for how to handle the current COVID-19 crisis as a spa business owner, and spas have inarguably been experiencing immediate impacts to their business.  In fact, I have already done two trainings on spa business continuity throughou...

  Spa owners, today I want to touch on the essentiality of critical thinking-- especially in times of crisis, like what we are currently seeing with COVID-19. As a spa owner-turned-spa business coach based on Vancouver Island, British Columbia, I have seen many fellow spa owners both here in Ca...

This month, I’ve talked at length about the importance of nurturing and grooming your spa expertise both to earn more and expand your current marketing strategies; from dialling in your ideal clients, to cementing thought leadership within your spa business niche, to assisting in client retention...

A few weeks ago in my spa owners-only Facebook group, Spa Business Mastery, I asked spa owners to describe their ideal client in three words. The response? 31 comments, 90% of which used descriptors like “loyal”, “invested”, and “committed”. “Kirsten,” you’re likely thinking, “that’s my ideal cl...

Client retention: a metric that has a huge impact on our business in the spa industry. If your client retention is low, the solution that springs to mind is to ratchet up your spa’s marketing, right? I’m not arguing-- on the surface, it seems reasonable. If you need more clients then the next ste...

We’ve all heard the old adage before: work smarter, not harder. This is especially vital for spa business owners, who work long hours to grow their spa business and, as such, need to automate repetitive processes that drain your time and energy. If you remember from my last 3 blog posts this mont...

Last week I shared my review of Paul Jarvis’s “Company of One: Why Staying Small is the Next Big Thing for Business” to outline that, if you’re thinking of growing your spa business through team or facility expansion, it may be a mistake (if you’ve taken on the mindset to grow at all costs!) Sou...