Once a month, my spa business marketing manager, Delia, and I come together to discuss marketing ideas for your spa business? This month’s take centers around digital services and how to repurpose your content for wider visibility when doing your spa marketing! Now, most spa businesses rely ...

  A hundred grand. $100,000.  For some solo spa owners, this annual earning is a dream. For others, it’s a benchmark they’ve set for themselves after their spa’s initial set-up phase has been completed. Whether it be in Facebook groups like Spa Business Mastery or the many spa business coachin...

   As we get closer to the end of 2020 (and the COVID-19 related chaos it’s caused!) I think I speak for all of us in the spa industry when I say that we are anxious to make plans for a strong, consistent financial recovery in 2021. Now, while your intuitive priority is— rightfully!— to want to...

Today’s blog delves deep into one crucial question I see popping up over and over again within the spa industry: what is broken about spa marketing?  If hearing that feels like a bit of a slap to the face, I can’t blame you— while you’re marketing to your ideal audience, there are people out the...

Spa owners, just because we’ve already entered September doesn’t mean you can’t start your Fall spa marketing prep now! In fact, if you haven’t... grab a coffee, ready your favourite pen, and flip open your notebook. We can do it together here and now so you can get back on track with driving sal...

Since the spa industry has been hit with COVID-19 closures since March, it has become increasingly clear that each and every spa (especially you, skin therapists & med spas!) need to engage in the COVID-19 pivot.  What does this mean? In short, getting as many of your services online as you can!...

Lots has happened this June, hasn’t it? Like most spa owners and fellow spa business coaches, the summer so far has been brimming with some good, some necessary, and some sad changes, all of which I wanted to cover today in a divergence from my usual resource-based Thursday Spa Business Break for...

Ever since I can remember, spa marketing has been a significant bone of contention for almost every owner I’ve met. And while I understand the hesitancy you feel when it comes to looking at the price, it’s important to also pay attention to the hidden costs of doing your own marketing. Spa owners...

Happy first week of June, spa owners! Let’s make this summer a fantastic one, both personally and professionally. Now, for the month of May I talked at length about why spas need to up their email marketing game right now (regardless of whether you’ve reopened or not!), the difference between ne...

These past two weeks, I’ve been dedicating my Thursday Spa Business Breaks to why spas need to be upping their email marketing game (whether they’ve reopened or not!) and why the key differences between email marketing and newsletters are more crucial than most spa owners think. Now that I’ve to...