What is an email opt-in (also known as a lead magnet)… and why does your spa need one? In today’s iteration of Spa Business Mastery, my ongoing podcast series and blog series that compiles free resources, interviews, and how-to’s for spa owners, I sit down with my spa marketing manager, Delia...

  Three ways skin therapy businesses can scale their online sales without hiring staff: it’s been a much-discussed topic both within my private spa owners-only Facebook group, Spa Business Mastery, and during my coaching calls with spa owners just like you.  (So discussed, in fact, that this is...

  Hosting a spa Fall event? Today, my spa marketing manager, Delia, and I are detailing the 3 critical launch steps to start now for a successful spa Fall event… whether it be hosted in-person or online! As Event Launch Certified spa industry professionals, Delia and I have detailed the importa...

    Virtual skin coaching: the next big niche for med spas and skin therapists? It’s more likely than you may think! In today’s episode of Spa Business Mastery, I, Kirsten Foss here at Kirsten Foss Coaching, talk about how the new and existing technology available to us (made popular by COVID...

  Why spas need an 8-week launch plan to maximize their event sales: as Launch Certified-spa experts, I and my spa marketing manager, Delia Taylor, will be digging deep into this topic for this week’s Spa Business Mastery blog accompaniment! Due to a successful spa event (whether it be online o...

  Spa owner vacations: how to take a month off work next summer.  If your knee-jerk reaction (especially as a solo spa owner!) is that it sounds too good to be true, then you should know that it is possible… but that you are likely missing three ingredients that are key to making it happen. Na...

    This month’s spa marketing with Delia orbits around the 8 reasons why spas struggle with launching events. (Yes, both in-person spa events and virtual spa events!) What is causing so many events to flop in the spa industry? Here is what you can do to ensure that yours are a success, no ma...

    The highs and lows: how to manage sales seasonality in the spa business. You would think that, because we know that this seasonality regarding bookings, cash flows, and team members leaving/being hired on happens year after year, each and every one of us in the spa industry would be more o...

  Welcome to the long-awaited sequel to my original Spa Business Mastery edition on this topic, “Why Your Spa Business Needs SEO Marketing!”  Monthly, I sit down with my spa marketing manager, Delia, to dish out expert advice pertaining to common challenges and triumphs that spa owners face whi...

  When and how to prepare for your next spa hire? This is a question that has a more nuanced answer than one may think! But let’s start from the beginning: this topic solidified itself as the talking point of this blog’s accompanying episode of Spa Business Mastery because, a few weeks ago, I w...