While the first week of May may seem too early to jumpstart your summer spa marketing, trust us: the farther in advance you strategize, the easier– and more effective!– the end results will be. That’s why today’s iteration of Spa Business Mastery is dedicated to strategizing June, July, an...

    Is your spa marketing working? Today, Delia, my marketing manager, and I dive into how you can tell. While there may be an overload of information on the Internet about how to do your marketing (such as which platforms to target and step-by-step how-to’s to posting your first batch of cont...

   Trust me: these 5 to-do’s for starting a successful spa business are a must-read, whether you’re already running your own spa biz or are still prepping to open your doors! A new spa business has so much to learn. Where does one even start? Although my marketing manager, Delia, and I usually ...

    Roll call, spa start ups! Getting started with digital marketing for your spa?  Then start here. Here at Kirsten Foss Coaching, we usually speak to our community of seasoned spa owners… but that doesn’t mean we want to leave newbies out of the discussions! That’s why we’ve dedicated this ...

    Are you looking for a quick, easy, and straightforward guide on how to create 12 months of sanity-saving strategy for your spa business? If so, look no further! In today’s iteration of Spa Business Mastery, my spa marketing manager, Delia, and I hash out the steps you need to follow in or...

    Today’s blog is all about the missing spa sales link: namely skin coaching revenue! Why? Because, if the last two years have taught us anything, it’s that relying on in-spa services for consistent revenue isn’t reliable… and that the spa industry needs a reliable source of income that can ...

  Yes, you did read that right: our $11k virtual event launch client success story is the topic of today’s Spa Business Mastery episode! As Launch Certified spa industry professionals, my marketing manager, Delia, and I have been dedicating much of our talking points here on Spa Business Master...

   3 strong strategies to start now for a strong 2022 have never been a hotter topic, especially with the most frequent question I’ve been fielding lately. What is it? Well, it always goes along the lines of: “Kirsten, January is already ‘blah’ for my spa without throwing 2022 into the mix. How...

  “What is the secret to getting more ideal clients into my spa business?” It’s a question we here at Kirsten Foss Coaching field frequently: “Why are other spa owners more successful than me? Is it because they went to business school, or have more money to play with?” While it would be nice ...

  Are you looking to learn how to maximize your ecommerce sales using a lead magnet? If so, you’re in luck: for the latest iteration of my ongoing blog, YouTube, and podcast series, Spa Business Mastery, I have a virtual sit-down with my director of marketing (the knowledgeable Delia Taylor!) t...