Three ways skin therapy businesses can scale their online sales without hiring staff: it’s been a much-discussed topic both within my private spa owners-only Facebook group, Spa Business Mastery, and during my coaching calls with spa owners just like you. 

(So discussed, in fact, that this is actually a continuation of one of my earlier episodes, which delves into the key differences between growing vs. scaling your spa biz!)

Why? Because, now more than ever, spa owners are looking to tackle the problem with their spa business growth. As spas look to make the remainder of 2021 as profitable as possible to “make up” for the low earnings 2020 brought many spas and skin therapy businesses, scaling online sales without hiring staff is a valuable revenue stream that I can’t recommend enough to get your revenue back on track. 

Online Skin Coaching and Virtual Services: The Untapped Revenue Streams for Skin Therapy Businesses and Spas

Have you hopped onboard the largely-untapped revenue streams that are online skin coaching and virtual services? 

If not, you’re not alone: in fact, it took the wide-scale shutdowns of the COVID-19 pandemic to prompt many spa owners and spa industry consumers to start looking towards selling online. The pandemic also had a profound impact on the acceleration of technology, meaning that, on top of being more in-demand than ever, virtual services were easier than ever to both offer and monetize.

Online skin coaching and virtual sales beneficial for skin therapy businesses and spas that:

• Want to shift their focus from being physically in the treatment room to flexibly offering virtual services
• Have hit a glass ceiling regarding their sales and need to add a new revenue stream to keep those sales climbing - both locally and across North America
• Are looking for a revenue stream that they can easily scale regardless of their level of technological expertise

Today, I wanted to provide you with three ways to scale your virtual sales via online coaching so that you can scale your business without having to hire on more staff!

Way #1: Scale Your Marketing Using Automation

Online skin coaching and virtual services are a fantastic way to grow revenue because they are self-funded, manageable to find time for, and easy to automate… and all this starts with scaling your marketing using automation!

The top types of spa business marketing you can automate include:

• Lead generation opt-ins: Options for more marketing messages from your spa businesses that consumers and clients can opt-in to to receive more, similar messages (most notably spa news and special promotions)
• Email autoresponders: Email autoresponders are what they say on the tin. They are the auto generated message that a consumer or client will receive immediately upon emailing your spa business. Having autoresponders in place will foster a feeling of attentiveness and timeliness from your biz, plus offer extra CTA’s (calls to action) 

• Birthday emails: What better way to make your clients and consumers feel valued than birthday emails? Birthday emails oftentimes include promotions, virtual gift cards, and/or a greeting from your spa team.

• Social media posts: As we here at Kirsten Foss Coaching tell our digital spa marketing clients, a consistent social media posting schedule is key for growing your audience, retaining your existing audience, and conveying messaging that drives clients and consumers to your website to drive conversions. We personally use and recommend Later.com to automate your social media scheduling. 

• eCommerce reminders: Never miss a sale with eCommerce reminders! eCommerce reminders target abandoned carts and prompt consumers to continue their shop.
• Event registration: As Event Launch Certified spa professionals, we here at Kirsten Foss Coaching know the value of getting sign-ups early first-hand! Start prompting as soon as your event has been finalized so that you can smash your sign-up goals.

Way #2: Refine Your Virtual Operations

Instead of hiring staff (or hiring more staff!) to refine your operations, retooling them via virtual services is often more cost-efficient, more streamlined, and faster.

Operations that are easily refined virtually include:

• CRM and client intake forms: Booker, MindBody, Vagaro… when it comes to automating your CRM and client intake forms, the options are a mile long! Automating them makes your life exponentially easier as a spa owner and, if you do hire staff, makes getting them up to speed a breeze.

• Collecting feedback and reviews: Nothing makes consumers and clients feel more inclined to leave feedback than a direct link to your Google My Business page or review form! We highly advise you to put links for reviews after purchases and after treatments to remind consumers and clients to leave your business some love.

• Website customer support: When I moved to my new website, one of the first features I wanted to implement was an automated chat feature… and while it’s still a work in progress for me, I can’t recommend it enough for spa owners everywhere! Automated website support and FAQ pages streamline your support process and ensure that your business’s supporters are never left hanging when they have a question or concern. (ManyChat is a great option for those looking to integrate their website support with their business’s Facebook page!)
• Payroll and receipt-keeping: Both Shoeboxed and Receipt Bank are automation softwares that make it so you never miss another receipt and will help you keep your payroll streamlined.

Way #3: Online Skin Coaching and Virtual Spa Services

For both spas and skin therapy businesses, online skin coaching and virtual spa services are an untapped revenue stream that can help you scale your sales without the need for extra staff!

Want to learn how to quickly, easily, and sustainably convert in-person skin consultations into virtual skin coaching? Download the Kirsten Foss Coaching Virtual Skin Consultation Toolkit today.

You get:

• Scripts and protocols
• Recommended technology for all experience levels
• Done-for-you email sequences
• Video tutorials
• Downloadable documents for easy reference
• Form templates to get you up and running same-day

...All with a 100% money-back guarantee!
Interested in how to turn your spa business into an online skin coaching and/or virtual skin services stream you can automate? Reach out for further professional guidance today.