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Attention Skin Therapists and Med Spa Owners...
Attention Skin Therapists and Med Spa Owners...

SET YOUR SPA BUSINESS UP TO THRIVE IN THIS NEW DIGITAL WORLD.

Launch your virtual skin business in just ONE day!

SET YOUR SPA BUSINESS UP TO THRIVE IN THIS EXPANDED DIGITAL WORLD.

Launch your virtual skin business in just ONE day!

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THE SPA INDUSTRY TURNED UPSIDE DOWN IN 2020.

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If you're a Skin Therapist or Med Spa owner, you're doing everything you can to serve clients in this expanded world.

But even despite world events, a skin therapy career often leaves you feeling...

Tired of trading your time for money in the treatment room
• That you’re missing out on the amazing earning potential available online
Frustrated with lost service & retail sales if you cut down your hours
Overwhelmed with the tech to get set up for online skin coaching services

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AS IF THAT WASN'T BAD ENOUGH...

Big Beauty is continuing to dominate the e-commerce space leaving you feeling helpless as you try to get out from under the financial pressure as a med spa owner.

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No roadmap for an online skin coaching business

Many seasoned skin therapists are looking for options to shift out of providing in-clinic treatments or maintaining a brick & mortar spa business but don’t know how to create a flourishing online business to replace their income. Online services require a different set of business skills and systems to pull off a smooth virtual guest experience and strong retail sales.

FEAR OF THE UNKNOWN

The systems and technology to offer virtual skin services have been available to Med Spas for some time, but owners feel overwhelmed trying to figure out how to turn their in-clinic consultation into an online appointment. It may seem easier to tell yourself “I’ll just ride out the situation and hope for the best” So you do nothing at all to mitigate serious cash flow problems that are already building.
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YOU'RE LIMITING YOUR EARNING POTENTIAL

There is BIG gaping hole in skin care sales. Consumers are missing skin therapists in their eCommerce experience! Relying on in-person treatments and retail opportunities for the bulk of your revenue leaves a huge chunk of the $7 million dollar skin care market up for grabs for Big Beauty.
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Here's the good news:

IT DOESN'T HAVE TO BE THIS WAY

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I've helped all of my skin therapy private clients pivot their in-studio skin services to the online space so that they can thrive during these unprecedented times and beyond.

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I'M KIRSTEN FOSS

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I help spa owners simplify and thrive by designing & teaching business systems that put successful marketing, staffing and profitability on repeat.

It was after working with spa owners a few years ago that I realized that no matter how much time I spent teaching them about market repositioning, launching or digital marketing, some were always going to be the bottleneck for getting their action steps completed.

How did I fix this? Not only did I start a digital marketing agency for spas to solve their online visibility issues, but 2020 prompted me to start creating done-for-you toolkits to help spa owners quickly pivot when mandated closures began for skin therapists and med spas.

But what I’ve realized since is that our global situation was merely an industry disrupt and shifting skin therapy to the online arena has huge revenue potential for the spa industry that they’ve been missing out on.
AS SEEN ON...
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Imagine if you could rely on a suite of virtual skin services for the bulk of your spa impact & sales?

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WORK SMARTER, NOT HARDER

If you are a Solo skin therapist or have a med spa team, you’re aware that while your purpose to serve is amazing, in-clinic treatments are expensive to provide. Plus you and your team are also a group of caring, giving humans that desperately need work/life balance for career longevity. Offering online skin services is a strategic opportunity to provide an outstanding change in skin while working fewer hours in the treatment room.

RELY ON CONSISTENT SALES

You may think that in-person skin treatments are the only way to build a lucrative career, but this is untrue. Yes, facials are an incredible way to boost results, but it’s not the only way to achieve great skin. Many of my skin therapy & med spa coaching clients regularly generate 60-80% of their total sales with product sales only within their brick & mortar businesses. These percentages are a signal that they’re on the right track to shift their spa business to virtual and are primed for growth.

EXPERIENCE GROWTH IN 2023

Marshall Goldsmith’s book title “What got you here, won’t get you there” says it all. Last year has unequivocally changed how med spas do business and how consumers shop and this trend will continue to shape the market. In fact, in the past 18 months, eCommerce has surged by 5 years. That means skin therapy businesses must look at what they can do to continue to generate strong, sustainable online sales, even if they’re not affected by closures.

MAKE A GLOBAL IMPACT

For most of the spa industry, we have been bound by our brick and mortar locations for client impact & sales. Adding online skin coaching to your spa menu opens up the opportunity to reach new customers from around the world. The easiest way to launch virtual bookings outside your physical demographics is to let existing clients know their referrals are now open to friends, family, and colleagues around the globe!

It's time to step into the multi-billion dollar online beauty industry and claim your piece of the pie!

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Do this and more with the

Virtual Skin Consultation Toolkit

Set up and launch your online skin coaching business in just one day.

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THE VIRTUAL SKIN CONSULT TOOLKIT


A done-for-you virtual consultation service system that’s fast & easy to implement. We’re blending what we know about setting up & operating a digital business with a deep understanding of skin and the spa industry to create an easy-to-use toolkit that’s done all the admin heaving lifting for you!
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HERE'S WHAT'S INSIDE

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SCRIPTS AND PROTOCOLS

Service descriptions, protocols, and customer service scripts for the Virtual Mini Skin Consult, In-Depth Skin Assessment, and Home Care and Treatment Planning services.
 
TECHNOLOGY

Get my list of recommended technology so that you know exactly what to use to set your virtual services up efficiently. Both low and high-tech programs included to suit your comfort level.
EMAIL SEQUENCES

Email scripts & sequences (up to 8 weeks worth of follow up) to nail your customer service and capture any lagging sales. There are also a few emails that prompt social sharing and how to earn deals!
VIDEO TUTORIALS

Video tutorials to walk you through the Virtual Skin Consultation Toolkit so you know exactly how to use each of the resources. 
 
 
DOWNLOADS

Downloadable documents so that you can get your Virtual Skin Consults set up online quickly and easy-peasy!
 
 
 
TEMPLATES

Client Intake, Agreements, and Charting Form examples used for preparing for and following up with clients.
 
 
 

We've designed this toolkit to have everything you need to start booking online skin consults today!

SCRIPTS AND PROTOCOLS

Service descriptions, protocols, and customer service scripts for the Virtual Mini Skin Consult, In-Depth Skin Assessment, and Home Care and Treatment Planning services.
TECHNOLOGY

Get my list of recommended technology so that you know exactly what to use to set your virtual services up efficiently. Both low and high-tech programs included to suit your comfort level.
EMAIL SEQUENCES

Email scripts & sequences (up to 8 weeks worth of follow up) to nail your customer service and capture any lagging sales. There are also a few emails that prompt social sharing and how to earn deals!
DOWNLOADS

Downloadable documents so that you can get your Virtual Skin Consults set up online quickly and easy-peasy!
VIDEO TUTORIALS

Video tutorials to walk you through the Virtual Skin Consultation Toolkit so you know exactly how to use each of the resources.
TEMPLATES

Client Intake, Agreements, and Charting Form examples used for preparing for and following up with clients.

We've designed this toolkit to have everything you need to start booking online skin consults today!

GET SET UP QUICKLY


In as little as one day, your spa can start taking 2 different types of virtual skin consultation bookings (the Mini & the In-Depth Consultations) by simply copy/pasting the pre-made service descriptions to your website and POS and following the service protocols and scripts that are all provided in this toolkit.
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EASILY TRAIN YOUR TEAM


With short video tutorials, understanding and training the virtual skin consultation protocols and scripts to your team has never been easier to follow. These virtual skin services have been developed by med spa industry professionals that understand the nuances of the professional skin care industry. All you need to do is customize virtual skin services with your branding.

ADD STREAMS OF REVENUE


The Virtual Skin Consultation Toolkits creates the opportunity to develop a skin care coaching revenue stream to add to your skin care business plus gives you an easy way to pivot skin clients from in-person to online in the event of mandated closures. Many of my clients now have dedicated online skin coaching days rather than open up treatment bookings again.
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AMPLIFY YOUR ECOMMERCE


Wondering how to augment your eCommerce sales? Offering virtual skin consultations expands your spa's consumer reach & earning potential beyond your physical location. This is how spas can compete with the big beauty brands - by pairing their professional skincare training with online options for consumers to connect, learn & buy. Having a virtual skin consultation system is the next step in growing your eCommerce revenue stream.
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Virtual Skin Consultation Toolkit

Set up and launch your Virtual Skin Consultations in just one day.

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Scripts and Protocols . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $197)
Recommended Technology. . . . . . . . . . . . . . . . . . . . . . . . .(Value $47)
Email Sequences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $197)
Video Tutorials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $97)
Downloadable Documents. . . . . . . . . . . . . . . . . . . . . . . . . (Value $97)
Form Templates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $197)

TOTAL VALUE = ($832)

Today's Price = $147

Scripts and Protocols - (Value $197)
Recommended Technology - (Value $47)
Email Sequences - (Value $197)
Video Tutorials - (Value $97)
Downloadable Documents - (Value $97)
Form Templates - (Value $197)
TOTAL VALUE = ($832)

Today's Price = $147

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Yes! I'm Ready to Get Started Today!

WE JUST KNOW YOU'RE GOING TO LOVE IT! 

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BUT JUST IN CASE YOU DONT...
If you’ve gone through the Virtual Skin Consultation Toolkit and it’s not what you expect, you have 7 days to let me know why this resource is not relevant for you, and I’ll refund your payment.

WHAT EVERYONE IS SAYING ABOUT US

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If you're ready to take action and build a sustainable source of revenue online, you need this toolkit.

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Virtual Skin Consultation Toolkit

Set up and launch your online skin coaching business in just one day.

Placeholder Image
Scripts and Protocols . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $197)
Recommended Technology. . . . . . . . . . . . . . . . . . . . . . . . .(Value $47)
Email Sequences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $197)
Video Tutorials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $97)
Downloadable Documents. . . . . . . . . . . . . . . . . . . . . . . . . (Value $97)
Form Templates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $197)

TOTAL VALUE = ($832)

Today's Price = $147

Scripts and Protocols - (Value $197)
Recommended Technology - (Value $47)
Email Sequences - (Value $197)
Video Tutorials - (Value $97)
Downloadable Documents - (Value $97)
Form Templates - (Value $197)
TOTAL VALUE = ($832)

Today's Price = $147

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Yes! I'm Ready to Get Started Today!
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I KNOW - YOU'VE GOT QUESTIONS

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How fast can I expect to see results?

That depends on how you’re communicating these new services in your marketing! As with any spa service or retail, if you choose to add Virtual Skin Consultations to your website menu and wait for clients to book, you’ll definitely be disappointed about your ROI. The truth is ALL of your spa treatments, whether virtual or in-clinic, will always need some sort of active marketing to keep consumers interested and booking! Be sure to announce your new services on social media, email, website featured images, and most importantly...client conversations as soon as your Virtual Consults are ready to go. Then keep your marketing going with virtual skin educational posts, emails, and convo’s with clients!

What if I’m not tech-savvy? Will this work for me?


I’ve designed the Virtual Skin Consultation Toolkit with the most tech-challenged skin therapists and spa owners in mind! You’ll have your choice of simple or moderate tech options. If you can make a video call on FaceTime or Skype, you’re all set! And all forms can be used as email attachments or using a digital form service. Many spa software options (like MindBody, Vagaro and Jane) have the ability to send and receive digital forms already.
 

What other things do I need to be able to do this?


To offer Virtual Skin Consultations, at a minimum you’ll need a website or Facebook page to host your service options for consumers to see, a computer, tablet or phone for the virtual appointments and an email system to share information. Ideally you would also have a CRM (like MindBody/Vagaro/Jane) to track client services, notes and purchases. If you want website chat functionality (which I reccomend), I’ve got a few easy-to-add recommendations in the toolkit!

I already tried virtual skin consults and didn’t see success. Will this work for me?


Launching a virtual skin coaching business shifts you into a completely different business model (online) than what you’ve currently been in (brick & mortar). It would be no surprise that you missed key online business processes and details in your Virtual Skin Consultations that would have made it easy for website or social media visitors to say “sign me up!” By creating a smooth online guest experience and non-salesy follow up systems to capture any lagging sales, you should have a much different outcome. If you have a passion for skin and a desire to learn, this toolkit will help you discover the missing pieces!

How much time will it take me to implement?


This toolkit does all the service launch heavy-lifting for you, so all you need to do is watch the tutorials, then simply copy/paste & post our done-for-you service descriptions to your website to have your Virtual Skin Consultations. You can easily set up virtual skin consults in less than a day!

What kind of support can I get if I get stuck?


Your toolkit includes video tutorials to walk you through setting up your Virtual Skin Consultation services. However, if you feel you need more support for a strong online launch, you’re welcome to book a 60 min coaching call with me.
 

I don’t have a spa yet. Can I still use this?


Absolutely! In fact, you don’t even need to offer in-spa skin treatments at all if your real goal is to operate an online skin coaching exclusively. There are huge opportunities for skin therapists to take a big chunk of the online skincare pie when paired with an eCommerce site. And while big beauty brands do have customer service chat functionally on their sites, they’re not estheticians or skin therapists and can’t give the same level of knowledge and experience you have to offer skincare consumers. Can you see the potential of blending online skin coaching with eCommerce sales? I sure do and I want you to take advantage of this amazing, early-adopter opportunity too!

Is everything available immediately?


As soon as your payment goes through, you’ll be sent an email with instant access to the toolkit and training!

Do I need to use a special program to access this?


Nope! All you need is access to the internet and a computer, tablet or smartphone and you're good to go!

Do you have people who have had success with this?


Yes! I gave this toolkit to all my private coaching clients this fall and they’ve taken the Virtual Skin Consultation Toolkit and have expanded it into a suite of online skin service, including virtual facials, programs and spa parties for personal and corporate events when in-person gatherings were not possible. My clients are generating anywhere between $200-$1000 in services and retail per service/party. Even during 6 months of closures, one of my Solo clients still generated $88K in sales in 2020. The key here is to consistently discuss and market your online offers! 
How fast can I expect to see results?
That depends on how you’re communicating these new services in your marketing! As with any spa service or retail, if you choose to add Virtual Skin Consultations to your website menu and wait for clients to book, you’ll definitely be disappointed about your ROI. The truth is ALL of your spa treatments, whether virtual or in-clinic, will always need some sort of active marketing to keep consumers interested and booking! Be sure to announce your new services on social media, email, website featured images, and most importantly...client conversations as soon as your Virtual Consults are ready to go. Then keep your marketing going with virtual skin educational posts, emails, and convo’s with clients!

What if I’m not tech-savvy? Will this work for me?

I’ve designed the Virtual Skin Consultation Toolkit with the most tech-challenged skin therapists and spa owners in mind! You’ll have your choice of simple or moderate tech options. If you can make a video call on FaceTime or Skype, you’re all set! And all forms can be used as email attachments or using a digital form service. Many spa software options (like MindBody, Vagaro and Jane) have the ability to send and receive digital forms already.

I already tried virtual skin consults and didn’t see success. Will this work for me?

Launching a virtual skin coaching business shifts you into a completely different business model (online) than what you’ve currently been in (brick & mortar). It would be no surprise that you missed key online business processes and details in your Virtual Skin Consultations that would have made it easy for website or social media visitors to say “sign me up!” By creating a smooth online guest experience and non-salesy follow up systems to capture any lagging sales, you should have a much different outcome. If you have a passion for skin and a desire to learn, this toolkit will help you discover the missing pieces!

What other things do I need to be able to do this?

To offer Virtual Skin Consultations, at a minimum you’ll need a website or Facebook page to host your service options for consumers to see, a computer, tablet or phone for the virtual appointments and an email system to share information. Ideally you would also have a CRM (like MindBody/Vagaro/Jane) to track client services, notes and purchases. If you want website chat functionality (which I reccomend), I’ve got a few easy-to-add recommendations in the toolkit!

How much time will it take me to implement?

This toolkit does all the service launch heavy-lifting for you, so all you need to do is watch the tutorials, then simply copy/paste & post our done-for-you service descriptions to your website to have your Virtual Skin Consultations. You can easily set up virtual skin consults in less than a day!

What kind of support can I get if I get stuck?

Your toolkit includes video tutorials to walk you through setting up your Virtual Skin Consultation services. However, if you feel you need more support for a strong online launch, you’re welcome to book a 60 min coaching call with me.

I don’t have a spa yet. Can I still use this?

Absolutely! In fact, you don’t even need to offer in-spa skin treatments at all if your real goal is to operate an online skin coaching exclusively. There are huge opportunities for skin therapists to take a big chunk of the online skincare pie when paired with an eCommerce site. And while big beauty brands do have customer service chat functionally on their sites, they’re not estheticians or skin therapists and can’t give the same level of knowledge and experience you have to offer skincare consumers. Can you see the potential of blending online skin coaching with eCommerce sales? I sure do and I want you to take advantage of this amazing, early-adopter opportunity too!

Is everything available immediately?

As soon as your payment goes through, you’ll be sent an email with instant access to the toolkit and training!

Do you have people who have had success with this?

Yes! I gave this toolkit to all my private coaching clients this fall and they’ve taken the Virtual Skin Consultation Toolkit and have expanded it into a suite of online skin service, including virtual facials, programs and spa parties for personal and corporate events when in-person gatherings were not possible. My clients are generating anywhere between $200-$1000 in services and retail per service/party. The key here is to consistently discuss and market your online offers! 

Do I need to use a special program to access this?

Nope! All you need is access to the internet and a computer, tablet or smartphone and you're good to go!

AT THIS POINT, IT'S TIME FOR MED SPAS TO GET SERIOUS ABOUT ECOMMERCE & VIRTUAL SKIN SERVICES.

It's past time to start generating consistent revenue online. For just $97,
you can get up and running and making money online today!

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Virtual Skin Consultation Toolkit

Set up and launch your Virtual Skin Consultations in just one day.

Placeholder Image
Scripts and Protocols . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $197)
Recommended Technology. . . . . . . . . . . . . . . . . . . . . . . . .(Value $47)
Email Sequences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (Value $197)
Video Tutorials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $97)
Downloadable Documents. . . . . . . . . . . . . . . . . . . . . . . . . (Value $97)
Form Templates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(Value $197)

TOTAL VALUE = ($832)

Today's Price = $147

Scripts and Protocols - (Value $197)
Recommended Technology - (Value $47)
Email Sequences - (Value $197)
Video Tutorials - (Value $97)
Downloadable Documents - (Value $97)
Form Templates - (Value $197)
TOTAL VALUE = ($832)

Today's Price = $147

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Yes! I'm Ready to Get Started Today!
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