Whether you are solo spa business owner, or you have team, I still see many of you trying to do it all. As my dad would say, you're "The chief cook and bottle washer" in your business. But, if you are the chief cook in your spa business, why would you want to be the bottle washer as well? Seems like a waste of your hard-earned talent, no?
When it comes to marketing, I want to make sure you really understand what you need to include in a complete marketing system. BUT, I see most of you missing the big picture marketing, and it’s messing up your efforts. If you want clients, you need visibility, and in order to get that visibility, you have to be sharing your message across multiple platforms.
When it comes to marketing, how are you getting your message out there? If you are relying on social media as your primary platform for marketing, you're leaving out critical aspects of marketing success!
We may have only just started summer, but I’m here to remind you that now is the time to start planning for fall. Typically, spa business will begin to slow down in fall, and if you don't have a solid plan to bring in more revenue, it's easy to slide into reactive brain, making it very difficult to problem solve.