Get ready to conquer the dreaded January slow-down with my tried & true strategies for spa owners looking for a January sales boost and to lead with confidence, rather than getting sucked into the usual dread for our seasonal post-holiday slump.  In my experience as a previous brick & mortar ...

  You may have tried various strategies such as social media marketing, SEO optimization, and influencer collaborations, but are not seeing the desired results. Instead, you might be experiencing stagnant sales, low website traffic, and difficulty in reaching your target audience. In this episo...

  If you're feeling frustrated and overwhelmed by the lack of sales in your spa, despite all your efforts to revive them, then you are not alone! You might even be offering enticing promotions and discounts and still not seeing the increase in treatment bookings and retail sales. Add the stress ...

    If you're feeling trapped in a never-ending cycle of long hours, constant stress, and little personal freedom, all while trying to achieve the “so called'' work-life balance, then you’re not alone! Let’s change those patterns of working tirelessly, always finding yourself overwhelmed and un...

   Does this sound familiar? You’re working your butt off and putting in long hours to achieve growth in your spa business. But despite your efforts, you still feel overwhelmed and lacking in personal freedom and peace of mind that your efforts are making an impact when it comes to your marketin...

   One of the most powerful tools Spa Owners have at their disposal? Their website!  As former spa owners, we understand the challenges you face in managing multiple responsibilities and wearing various hats. And when it comes to marketing, you KNOW it's a crucial aspect of running a successf...

    When Solo Spa Owners have a fully booked business, things are going well, right?  In the spa industry, our biggest commodity is time; we’re simply trading dollars for minutes. But when you realize your service time is finite and there are no more minutes to sell (and booked out for weeks)…...

  Let’s talk Instagram Reels (and/or TikToks) as a regular player in your social media strategy, dear Spa Owner.  One of the things that we constantly hear from our clients and the spa industry as a whole is that they haven’t started creating Reels because it feels super complicated and they're...

    When a spa owner decides to take the leap from solo entrepreneurship, to growing a team… the transition is not always easy.  In fact, those who’ve been through this process before, they’ll confirm it can be downright terrifying. I, too, was that desperate spa owner flailing in the transit...

  Marketing is one of the biggest challenges for spa owners, and it's often the first place they turn to when they need to fix their sales issues.  However, here at Kirsten Foss Coaching, we know how frustrating marketing is for spa owners because there is so much information out there, and it ...