Are you seeing a disconnect between your monthly goals and your end of the month outcomes? Does it feel like a lot of effort and no pay off?  Are your sales numbers too big? Is it overwhelming to you and your team? Smaller numbers feel attainable. Break it down. Change goals from ...

You're busy. We are all busy. So busy, that the idea of creating systems seems overwhelming and impossible. Our time and mental bandwidth are taxed and when we are in that space its hard to see value. But, I know when we create systems, as unsexy as it is, it creates  repeatable results.  System...

Come January the busy overwhelm and burnout from December will be long gone and you are left with a quiet month, lots of pressure, and no plan. Start to consider what you have the mental bandwidth for.  What can you pause, what should you push? Are you lying to yourself about what you can do, or...

When things are busy we often feel like or decide we don't have time for anything, especially not the list of "to-dos" for our business that we very specifically DO NOT want to do. Do you know how to prioritize? Make a choice on what to pause on and what to push. This is not the same as avoidin...

Last week I taught a 90-minute webinar about what works and what’s changing when it comes to social media ROI for spas. So it may surprise you when I say, although social media marketing has been a brilliant opportunity for spas to increase their visibility, I would never advocate to put your eg...

Are you a Planner?  An Organizer?  Maybe you can relate to what I'm about to share.  Or maybe you are terrible at organizing.  Either way, you need to hear what I have to say about yearly strategic planning and why I've decided to ditch this annual commitment. I've had an innate obsession with p...

Over-thinking, overworked, and overwhelmed.  This is the story of almost every business owner I know, regardless if they're in the spa industry or not. You have, what feels like, a bazillion responsibilities & tons of pressure; clients who expect exceptional treatments, staff who depend on you ...

Are you ready for the rush? Chances are you’ve been mulling over ideas for how to squeeze the most of December’s opportunities. Maybe you’ve been trying to come up with a special holiday package to stimulate gift certificate sales. Maybe you’re in the final stages of preparing for an Open House/...

I'm proud to be in an industry that is showcasing self-care and healing to the world. And as a spa owner, I also know you've worked remarkably hard to bring this much-needed nurturing to your community. But I'm a bit worried. In your attempt to give it all you've got, are you pushing through any...

The race for social media reach is ON and the competition is fierce. But who has time to keep up your spas social channels AND run the business?  It is possible to get much better social media reach than many page admins do, but it requires you to be on your game when it comes to posting great c...