When things are busy we often feel like or decide we don't have time for anything, especially not the list of "to-dos" for our business that we very specifically DO NOT want to do.

Do you know how to prioritize?

Make a choice on what to pause on and what to push. This is not the same as avoiding and procrastinating. This is making a conscious decision to leave something, for now, to shift focus to something more pressing. 

Procrastination comes from overwhelming. It's a way to numb ourselves from the pressure and hustle of the day-to-day pressure of the business.  

When we don't put the time we need into administration and marketing we find ourselves in a place where we are reacting and not responding to the needs of our business.  

I talk more about this here.