The chaos that is the weeks leading up to Christmas: trust me, I know the feeling. Between having your business (and it being hands-down one of the busiest months of the year for spas) and family obligations, even the most seasoned of spa owners may catch themselves thinking, “Holy cow, let me ju...

As a spa owner, I remember dreading every December.  Don’t get me wrong, I LOVED the sales that came in. I just didn’t love the stress and exhaustion that accompanied the season...every year. You’ve likely heard that strong leadership is an inside game. And based on my experience as a leader in...

Video marketing is a critical piece of the marketing system but the reality is that many spa business owners are not taking advantage of this powerful tool. If you are not using video marketing, you are missing out on reaching the clients you need! Before we get into video marketing though, I wa...

In the spa industry, we are often swamped in the summer then business tends to taper off in the fall. If this is the case in your spa business, I want to make sure you've got loads of support for the upcoming fall season. The key to any successful business is to becoming more efficient once you ...

When it comes to marketing, I want to make sure you really understand what you need to include for a complete system that gives positive and repeatable results. And to start…you need to have an eagle’s view of what spa marketing entails. Unfortunately, I see most of you missing the big picture w...

If you are putting all your time and money towards your marketing plan and nothing towards client retention, you may have created a "leaky bucket" in your spa business that is preventing you from retaining new clients. The leaky bucket theory is an analogy used to describe the process of custome...

Do you feel like all you do is work in or on your spa business? If you feel like you are completely overwhelmed, working way too much and basically not loving what you do anymore this is a huge red flag that you need to start systematizing. Usually what has happened is you started your business,...

I want to continue the conversation about spa owner stress and how to minimize it this summer. I know for a lot of you this season is a hectic time, plus there is added pressure if you have kids, and of course, if you want to enjoy some time with friends and family. You may already be feeling li...

The busy summer season is almost upon us so consider this a friendly reminder this is your last chance to check your customer service systems before it's too late to do anything about it. I want to make sure you are well organized and thinking ahead about the systems in your spa business before y...

For those of you who have been in the spa industry for a long time, you know "The Old Way" of hiring. The owner spent a lot of time recruiting and hiring and then training consisted of an orientation of facility and a demonstration of a few treatments - then the new recruit was on their own. But...