Avoid Spa Owner Burnout!

When you are a spa owner you are literally in the business of taking care of others. If you are a spa with a team then you are in the business of taking care of not only your clients, but your spa team as well! While we get used to putting on a happy face each day, sometimes behind the scenes we are experiencing serious burnout.

The Spa Industry doesn’t always like to talk about the burnout that can come with the long and demanding hours that come along with owning a spa. However, there is absolutely no shame in feeling like you have hit your limits.

When you are experiencing burnout, multiple things start happening. Your inner critic shows up in full force, having you believe that maybe you aren’t cut out to own a spa, or that you aren’t following through with things you said you were going to do. When you are experiencing spa burnout your inner critic is very, very persuasive.

Another key to this puzzle has to do with your expectations as a spa owner. Somewhere along the line we learn that owning a spa is tons and tons of moving pieces. It’s a lot more difficult than it seems, and WAY more time-consuming than it seems! When you start realizing what it REALLY takes to own and run a spa, you can start feeling bits of negativity creep in. This feeling of negativity is a real thing! It is called The Transition Curve.

One huge problem that comes about when you hit burnout is that you are not in a position to make tough decisions. You know changes need to be made to protect your spa business, but you cannot possibly make them while in a state of burnout!

Watch my video below as I talk about how your subconscious may be playing a role in your burnout and tips on how to protect your energy to avoid spa burnout as well as my upcoming pop up workshop on this very topic!

To learn more about my coaching services, visit the Work With Me page!

Do You Have An Attitude Of Gratitude?

The holiday season is a time many of us typically start sharing the things we are grateful for. It is also typical that while we may share what we are grateful for, we never really dig deeper into gratitude and adopt it as an attitude, not just a list.

I decided to do a little research on the topic of gratitude and find out how a spa owner can use gratitude within their spa business. I actually found way more information than expected, and as it turns out having an attitude of gratitude can have a significant impact on our business!

As we get into the day to day of running our spa the attitude of gratitude we once had when we started our business fades away and the demands of our team and our clients feels like more of a burden than a gift. We may feel bothered instead of grateful. If we focus on adding a gracious attitude to our daily routines, our spa business can flourish!

Watch the video to learn more about how having an attitude of gratitude can impact your spa business!

If you are a spa owner who wants to leverage your growth, contact me to talk more about my coaching services!

How To Exceed Your Spa's December Goals!

By now you probably have your December Spa Marketing Plan in place along with a goal for how much you hope your spa earns for the month of December. Today what I want to do is take a deeper look at those numbers to make a stretch goal for your spa and increase your December earnings even more!

The first step to increasing December earnings for your spa is to take a look back at your December earnings from 2017. Be sure to look at both your spa’s retail sales and your service sales so you can analyze the trends for your spa.

After you take a look at your numbers start playing around with them. Take out a calculator and see what it would look like if you would increase your sales goal by 10%. What about 20%?

At this point, many spa owners start feeling overwhelmed with the numbers. At times stretch goals can seem so outlandish that a spa owner starts shying away from these goals because they feel like they cannot attain them. However, I of course have a plan for you to help you see these numbers in a more realistic and manageable way. Watch the full video below to learn simple tips to help you exceed your spa’s December earning goal!

If you are consistently watching my videos and trying to implement my tips and are still feeling overwhelmed and unorganized with your spa systems, I urge you to reach out to talk more about the coaching services I offer!

Client Retention: 4 Easy Tips For Retaining Your Spa Clients

Last week I talked about honing in on a December marketing plan for your spa, and this week I am following it up by talking about client retention. Having a client retention system for your spa is the second piece to any marketing plan: Your first step is to attract the client, the second step is to keep them coming back for more. If you are finding that clients are not returning to your spa then you have a leaky client retention system and it needs to be fixed before you spend any more time and money on your spa’s marketing.

Today I have 4 easy tips to follow to help you the spa owner keep your spa clients coming back over and over again! The best part? You can start implementing these tips today! Be sure to watch the video below as I go into detail to talk more about each tip!

Here are my 4 tips for retaining your spa clients:

1) Go through your client experience from the eyes of a client. Start with the booking process and go the entire way through to the post-service follow up call. Note any areas that may need addressed (I talk in-depth about this tip in the video below)

2) Fix the problems! Before you start your big December marketing push, be sure to tighten up each step of your spa’s client experience to ensure your new December spa clients become lifelong clients!

3) Give them a reason to come back! Use drawings or bounce back coupons to ensure a repeat visit!

4) Finish off with a follow-up call to hear more about their experience with your spa or to see if they have any questions.

Check out the video below as I share tons of additional information on each of these 4 steps!

If you are finding that there are just too many holes in your client retention system and you need additional coaching or support to get yourself on the right track, please CONTACT ME so we can set up a call to talk more about your spa!

Review of The Beauty Business Summit

Last week I had the pleasure of attending and speaking at The Beauty Business Summit that took place in the gorgeous Hawaii. Now that I have had time to catch up and reflect on all that took place, I wanted to give you all a thorough review of the summit!

This summit was such an incredible and unique experience. I am used to a conference style setting for spa related professional development where you and hundreds and hundreds of other attendees are shifted from conference room to conference room. This was different. It was an intimate experience that allowed you to actually have time to make rich connections with participating beauty and spa vendors, speakers, industry leaders, and fellow beauty business owners. I also appreciated that the speakers were there to give meaningful content and NOT to pitch a sale.

The attention to detail was another factor worth mentioning. From the second you entered the area, it was an experience. From the meals to the swag to the content that was shared, this was not your ordinary conference where speakers just touched upon the surface. We always talk about how important the client experience is for our spa businesses, and the Beauty Business Summit nailed it.

The last piece I wanted to touch on was the actual content that was presented at the summit. The information learned was such a great way to achieve personal development. If you are aiming to grow your business, you have to remember to develop personally as well as professionally, and this was quite the personal development experience.

Watch the video below as I talk more about the experience I had at the Beauty Business Summit! Next year’s summit will be held in Clearwater, Fl and tickets are already available! You can find more information HERE.