The 2023 Planner Your Spa Needs to Scale Your Marketing Efficiently

Nov 02, 2022

Let’s cut to the chase, spa owners: we know you usually do your digital marketing on the fly because you’re struggling to come up with monthly ideas.

Social media? Hastily posted in between treatments when you remember that you have that fun new sale around the corner. Your email marketing? Sporadic at best. Website updates? Only when you find out your website has been down or unresponsive for days!

It all boils down to one key thing: overwhelm. And when you’re looking to nip marketing-related overwhelm in the bud, it’s time to look at what process you can implement to turn your marketing from a chore into a cinch.

The Concern With Planning Ahead as a Spa Business Owner

“What if something about what my spa is offering changes between now and next month?”

“How will I know next season’s offer in advance? Skin care lines don’t give us info until the last minute!”

–Here at Kirsten Foss Coaching, we field concerns like these all the time in both our coaching sessions and VIP Days. Our answer? While those concerns are valid, they can be worked around when planned right–but the loss of sales, bookings, and general marketing opportunities you have by consistently just posting on the fly can’t be worked around

Why? Because the on-the-fly method isn’t optimized. It lacks the detailed information, strategy, and follow-through that actually nets the results you’re looking for.

If you’re looking to:

  • Bolster your spa’s revenue potential
  • Stop stressing about digital marketing (for good!)
  • Feel more organized in your marketing processes

…Then this is the blog for you.

The Kirsten Foss Coaching 2023 Marketing Planner Worksheet

While no one has the magic wand that can be waved over your spa’s marketing to magically turn it into a well-oiled machine, our 2203 planner worksheet is the closest you’ll find!

Our clients love it because it provides a plan for each month, meaning they don’t have to come up with ideas under the gun. And, because we know time is money in the spa biz, we wanted to share it with you.

Here’s what you’ll get:

  • A 12-month doc that preps you for creating social media focus each month, divided into educational topics, a monthly feature focus, and four service and retail promotions
  • Engagement strategy surrounding special days, testimonials, before-and-afters, and behind the scenes
  • Structure for event launches, events, and even team spotlights

We work in six-month blocks to keep things flexible: after all, you’re absolutely right that things can and will change! However, that doesn’t mean you can’t have a general framework in place to cut down on your stress in advance. This allows you to come back to your spreadsheet each month and pick up topics from there, adding in the details as you go and fleshing them out into email marketing, blog posts, website-featured offers, and in-spa conversations for maximum return-on-investment!

Book your 60-min coaching call to be guided through the process and help you brainstorm six solid months of spa marketing ideas.

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