Once a month, my spa business marketing manager, Delia, and I come together to discuss marketing ideas for your spa business? This month’s take centers around digital services and how to repurpose your content for wider visibility when doing your spa marketing! Now, most spa businesses rely ...

  One of the best spa marketing tips I can provide is how to cut the social media posting overwhelm. What do I mean by “social media posting overwhelm”? Well, spa owners who are already doing their own social media probably know the feeling well. Essentially, it boils down to three core gripes:...

Today’s blog busts the myth that Fall is too early to be planning the next year of your spa business— and that, in fact, you should be thinking about your 2021 spa business yearly planning right now! Yearly planning is, hands-down, one of my favourite parts about being in Q4. It’s a time where I...

Here at Kirsten Foss Coaching, these past five months have been dedicated to talking all things pivot-related: whether it be running your spa amid COVID-19, going virtual with consults, or staying steady as a spa owner during uncertain times like these, being an entrepreneur in the spa industry h...

Since the spa industry has been hit with COVID-19 closures since March, it has become increasingly clear that each and every spa (especially you, skin therapists & med spas!) need to engage in the COVID-19 pivot.  What does this mean? In short, getting as many of your services online as you can!...

These past two weeks, I’ve been dedicating my Thursday Spa Business Breaks to why spas need to be upping their email marketing game (whether they’ve reopened or not!) and why the key differences between email marketing and newsletters are more crucial than most spa owners think. Now that I’ve to...

Hello, spa owners! How are you holding up this week? If you live here in North America, then you’ll know that economies are beginning to reopen (or are planning to reopen) personal services, which includes the spa industry… meaning that you’re still either in reopening limbo or are scrambling to ...

Spa owners, it’s official: we have been thrown into a completely different trajectory in our businesses. What does this mean? In short: that your 2020 strategy needs to change drastically, ASAP. While this may seem daunting or even, for some, impossible, contingency planning and crisis managemen...

  Let’s level with each other, spa owners: there is no playbook for how to handle the current COVID-19 crisis as a spa business owner, and spas have inarguably been experiencing immediate impacts to their business.  In fact, I have already done two trainings on spa business continuity throughou...

  Let’s face it: we operate in a world where the majority of entrepreneurs associate bigger with better. Now that we’re officially into 2020, most spa business owners are buckling down on their growth initiatives. Those can often take the form of wanting to do more— hire more staff, gain more cl...