Let’s cut to the chase, spa owners: we know you usually do your digital marketing on the fly because you’re struggling to come up with monthly ideas. Social media? Hastily posted in between treatments when you remember that you have that fun new sale around the corner. Your email marketing? S...

  3 Google analytics that turn visitors into spa clients–depending on how familiar you are with the tool Google Analytics, spa owners, you’re either pumped to hear what our resident digital marketing expert has to say… or have already broken into a cold sweat at the thought of having to delve in...

  Looking for tips on how to squeeze out more cash in Q4? Well, spa owners, you’ve come to the right place! Spa owners typically leave their marketing until the last minute… which means that earning opportunities often get lost in the scramble. After all, if you’re not following through with y...

  What are your spa leadership non-negotiables? …If you’re already hesitating, know that you’re not alone–  on the contrary, the bulk of my coaching clients often haven’t had any formal leadership training and, as such, grapple with enforcing hard boundaries with staff and clients (and even the...

    Roll call, spa start ups! Getting started with digital marketing for your spa?  Then start here. Here at Kirsten Foss Coaching, we usually speak to our community of seasoned spa owners… but that doesn’t mean we want to leave newbies out of the discussions! That’s why we’ve dedicated this ...

    Are you looking for a quick, easy, and straightforward guide on how to create 12 months of sanity-saving strategy for your spa business? If so, look no further! In today’s iteration of Spa Business Mastery, my spa marketing manager, Delia, and I hash out the steps you need to follow in or...

  Are you looking to learn how to maximize your ecommerce sales using a lead magnet? If so, you’re in luck: for the latest iteration of my ongoing blog, YouTube, and podcast series, Spa Business Mastery, I have a virtual sit-down with my director of marketing (the knowledgeable Delia Taylor!) t...

  Hosting a spa Fall event? Today, my spa marketing manager, Delia, and I are detailing the 3 critical launch steps to start now for a successful spa Fall event… whether it be hosted in-person or online! As Event Launch Certified spa industry professionals, Delia and I have detailed the importa...

    This month’s spa marketing with Delia orbits around the 8 reasons why spas struggle with launching events. (Yes, both in-person spa events and virtual spa events!) What is causing so many events to flop in the spa industry? Here is what you can do to ensure that yours are a success, no ma...

  Whether you are a solo or managing a team, there is a universal truth: as a spa owner, you need to learn how to clean up your money mess and earn more if you ever want to smash through that “glass ceiling” of success in your biz! As someone who has been in the spa industry since its infancy (...