Running a spa can feel like navigating a maze of expenses, especially when cash flow is tight. It's a challenge many of you face, even when your appointment schedule seems fairly booked!

The most common course correction spa owners take is focusing on their marketing to bring in new clients, but I’m here to tell you that’s a mistake if that’s the first place you go to fix things. Sure, marketing is crucial for spa growth, but here's the thing: it's a slow burner. Building momentum takes time, especially when it’s organic.

So, before you dive headfirst into a new client acquisition strategy, let's chat about a different approach—one that starts with nurturing the gems that are already in your midst.

Embrace Existing Client Relationships for Sustainable Growth

Think about it: your existing clients already know, like, and trust you. They're practically walking billboards for your business! It's just about fine-tuning our professional habits to make the most of these relationships.

In this episode, you will be able to:

• Implement the Daily Client Prep, step one of Kirsten’s Feel-Good Sales System to boost your spa retail sales & pre-booking.
• Elevate your guest experience with high-level client preparation.
• Get better client results via educational conversations.
• Proactively address client treatment and home care gaps.

 

"If you don't have enough sales, you don't really have a business." - Kirsten Foss

 

February Business Energy: Embracing New Beginnings in Your Professional Spa Habits

And hey, guess what? February's got that fresh-start vibe going on, thanks to its 1 energy in Numerology. It's all about new beginnings, stepping forward, and embracing change. Ready for a cycle of abundance? You bet!

Timestamps:

00:01:13 - The cash-strapped spa cycle.
00:04:02 - Tying spa business strategies into the 1 energy abundant in February 2024.
00:07:00 - Walking through The Daily Client Prep download.
00:10:24 - Easily shifting client conversations to discussing spa solutions.
00:13:28 - How to increase average ticket and number of visits per year.
00:17:27 - Why KPI tracking locks in your Daily Client Prep success.
00:18:44 - Sales conversations that feel good for the client AND service provider.

Unlocking Growth: Maximizing Retail Sales in the Spa Industry

What many spa owners don’t understand is that maximizing retail sales significantly drives revenue growth and ensures a steady cash flow. By delving into your clients' histories and preferences, you uncover valuable insights that guide you in recommending products tailored to their unique needs. It's not just about selling; it's about enhancing their spa experience and helping them achieve their skin & wellness goals.

Reach out to me at [email protected] if you have any questions or want to schedule a 30 min complimentary Get Acquainted Call to chat about your spa sales challenges & opportunities. You've done a great job getting this far and I'd be honored to help leverage that success with a customizable plug & play spa sales system. 

The resources mentioned in this episode are:

🔔 Subscribe to the Spa Business Mastery podcast on Apple or Spotify for valuable insights and support in growing your spa business. 

⬇️ Download the Daily Client Prep tool from the website to increase spa sales and bookings. 

 🌟 Explore the Rock Solid Sales VIP Day to learn a structured and Feel-Good Sales System for spas. 

📧 Connect with Kirsten Foss for personalized coaching and support in improving spa sales.

🎙️ Stay tuned for the upcoming podcast on Friday, February 23rd featuring Lily Cook, a spa owner and bookkeeper, discussing spa bookkeeping and financial management.