As your host of the Spa Business Mastery Podcast, I’m here to share my insights and expertise to help spa owners and entrepreneurs maximize their success and abundance in 2024. 

As a previous spa owner myself, I SO understand the challenges spa owners face in balancing the day-to-day operations with big-picture planning. That’s why I’ve made this podcast into a workshop format - to provide a framework for spa business owners to set clear goals and develop a plan for the year ahead - financially, physically & emotionally. Plus, with my blend of practical business advice and a touch of spirituality, I’m here to empower spa owners to trust in their abundance by tapping into your creativity and generosity. 

So, if you're a spa business owner looking to make the most of 2024, let’s get started on your path to spa business mastery! Get your pen and paper ready, we’re debriefing 2023 (the good, the bad, and the uncomfortable) and making a plan for your business next year. 

In this episode, you will learn how to: 

• Identify key areas for spa business growth and create a strategic plan for success.
• Understand the energy of abundance and how to access it in your spa business
• Evaluate sales trends and understand your Ideal Client to target your marketing efforts effectively.
• Decide if innovative new services and products will enhance your spa's offerings and attract new customers…or not.
• Optimize your resources and investments to maximize growth and profitability in your spa business.
• Prioritize self-care and overcome implementation challenges to ensure a healthy work-life balance.

Time Stamps:

3:38 - What’s the best framework to plan for your business in 2024?
3:53 - The Tarot card pull that sets the tone for our planning session today!
7:05 - What is your 2023 debrief telling you about 2024?
9:10 - Figuring out the time/money math for more vacation time next year
11:40 - Is recruiting & hiring on the docket for 2024? Why you should plan that waaay in advance!
15:11 - Looking at patterns and seasonality of your service & retail sales?
17:12 - Is your Ideal Client accurate? If not, what should you do?
18:52 - Don’t forget to plan your spa business for YOU. Your personal needs are critical!
22:30 - Leadership inquiry questions you need to ask yourself during your 2024 planning
33:40 - Growth initiatives - what you need & don’t need
36:40 - Resources you need to support your goals!

“If we can make the time money math work so that you can make the same amount of money or even more money in the year and have an extra week off during the year, why not do that?” - Kirsten Foss

Do You HAVE To Grow Your Spa Business in 2024? 

Yearly spa business planning helps you to start the new year off with clarity and focus and provides an organized framework for growth that you can refer back on throughout the year. However, if you’re struggling with personal issues and simply don’t have the mental or physical capacity for big growth initiatives, you have permission to have what I like to call a “Coast Year”. This means there are no big plans for growth but continue to work on improving/tweaking your current guest experience and outcomes. So in this case, yes, I still recommend making a plan…it just doesn’t need to be a big one! 

2024 Spa Business Planning Next Steps

If you’re looking to approach your upcoming year with more strategy rather than “winging it”, I highly recommend booking a single session coaching call or a more robust planning sesh like a VIP Day that covers all your bases: 2023 financial assessment, leadership assessment, monthly sales & retail goals, an owner pay schedule, an owner time off calendar, a hiring calendar, Ideal Client workshop & an implementation plan.

Book your single session coaching call here or schedule a Numerology reading to prepare yourself for a successful (and happy) 2024!