THE SPA INDUSTRY TURNED UPSIDE DOWN IN 2020.
If you're a Skin Therapist or Med Spa owner, you're doing everything you can to serve clients in this expanded world.
But even despite world events, a skin therapy career often leaves you feeling...
• Tired of trading your time for money in the treatment room
• That you’re missing out on the amazing earning potential available online
• Frustrated with lost service & retail sales if you cut down your hours
• Overwhelmed with the tech to get set up for online skin coaching services
AS IF THAT WASN'T BAD ENOUGH...
Big Beauty is continuing to dominate the e-commerce space leaving you feeling helpless as you try to get out from under the financial pressure as a med spa owner.
No roadmap for an online skin coaching business
Many seasoned skin therapists are looking for options to shift out of providing in-clinic treatments or maintaining a brick & mortar spa business but don’t know how to create a flourishing online business to replace their income. Online services require a different set of business skills and systems to pull off a smooth virtual guest experience and strong retail sales.
FEAR OF THE UNKNOWN
The systems and technology to offer virtual skin services have been available to Med Spas for some time, but owners feel overwhelmed trying to figure out how to turn their in-clinic consultation into an online appointment. It may seem easier to tell yourself “I’ll just ride out the situation and hope for the best” So you do nothing at all to mitigate serious cash flow problems that are already building.
YOU'RE LIMITING YOUR EARNING POTENTIAL
There is BIG gaping hole in skin care sales. Consumers are missing skin therapists in their eCommerce experience! Relying on in-person treatments and retail opportunities for the bulk of your revenue leaves a huge chunk of the $7 million dollar skin care market up for grabs for Big Beauty.
Here's the good news:
IT DOESN'T HAVE TO BE THIS WAY
I've helped all of my skin therapy private clients pivot their in-studio skin services to the online space so that they can thrive during these unprecedented times and beyond.
I'M KIRSTEN FOSS
I help spa owners simplify and thrive by designing & teaching business systems that put successful marketing, staffing and profitability on repeat.
It was after working with spa owners a few years ago that I realized that no matter how much time I spent teaching them about market repositioning, launching or digital marketing, some were always going to be the bottleneck for getting their action steps completed.
How did I fix this? Not only did I start a digital marketing agency for spas to solve their online visibility issues, but 2020 prompted me to start creating done-for-you toolkits to help spa owners quickly pivot when mandated closures began for skin therapists and med spas.
But what I’ve realized since is that our global situation was merely an industry disrupt and shifting skin therapy to the online arena has huge revenue potential for the spa industry that they’ve been missing out on.
AS SEEN ON...
Imagine if you could rely on a suite of virtual skin services for the bulk of your spa impact & sales?
WORK SMARTER, NOT HARDER
If you are a Solo skin therapist or have a med spa team, you’re aware that while your purpose to serve is amazing, in-clinic treatments are expensive to provide. Plus you and your team are also a group of caring, giving humans that desperately need work/life balance for career longevity. Offering online skin services is a strategic opportunity to provide an outstanding change in skin while working fewer hours in the treatment room.
RELY ON CONSISTENT SALES
You may think that in-person skin treatments are the only way to build a lucrative career, but this is untrue. Yes, facials are an incredible way to boost results, but it’s not the only way to achieve great skin. Many of my skin therapy & med spa coaching clients regularly generate 60-80% of their total sales with product sales only within their brick & mortar businesses. These percentages are a signal that they’re on the right track to shift their spa business to virtual and are primed for growth.
EXPERIENCE GROWTH IN 2023
Marshall Goldsmith’s book title “What got you here, won’t get you there” says it all. Last year has unequivocally changed how med spas do business and how consumers shop and this trend will continue to shape the market. In fact, in the past 18 months, eCommerce has surged by 5 years. That means skin therapy businesses must look at what they can do to continue to generate strong, sustainable online sales, even if they’re not affected by closures.
MAKE A GLOBAL IMPACT
For most of the spa industry, we have been bound by our brick and mortar locations for client impact & sales. Adding online skin coaching to your spa menu opens up the opportunity to reach new customers from around the world. The easiest way to launch virtual bookings outside your physical demographics is to let existing clients know their referrals are now open to friends, family, and colleagues around the globe!
It's time to step into the multi-billion dollar online beauty industry and claim your piece of the pie!
Do this and more with the
Virtual Skin Consultation Toolkit
Set up and launch your online skin coaching business in just one day.
THE VIRTUAL SKIN CONSULT TOOLKIT
A done-for-you virtual consultation service system that’s fast & easy to implement. We’re blending what we know about setting up & operating a digital business with a deep understanding of skin and the spa industry to create an easy-to-use toolkit that’s done all the admin heaving lifting for you!
HERE'S WHAT'S INSIDE
GET SET UP QUICKLY
In as little as one day, your spa can start taking 2 different types of virtual skin consultation bookings (the Mini & the In-Depth Consultations) by simply copy/pasting the pre-made service descriptions to your website and POS and following the service protocols and scripts that are all provided in this toolkit.
EASILY TRAIN YOUR TEAM
With short video tutorials, understanding and training the virtual skin consultation protocols and scripts to your team has never been easier to follow. These virtual skin services have been developed by med spa industry professionals that understand the nuances of the professional skin care industry. All you need to do is customize virtual skin services with your branding.
ADD STREAMS OF REVENUE
The Virtual Skin Consultation Toolkits creates the opportunity to develop a skin care coaching revenue stream to add to your skin care business plus gives you an easy way to pivot skin clients from in-person to online in the event of mandated closures. Many of my clients now have dedicated online skin coaching days rather than open up treatment bookings again.
AMPLIFY YOUR ECOMMERCE
Wondering how to augment your eCommerce sales? Offering virtual skin consultations expands your spa's consumer reach & earning potential beyond your physical location. This is how spas can compete with the big beauty brands - by pairing their professional skincare training with online options for consumers to connect, learn & buy. Having a virtual skin consultation system is the next step in growing your eCommerce revenue stream.
Virtual Skin Consultation Toolkit
Set up and launch your Virtual Skin Consultations in just one day.
WE JUST KNOW YOU'RE GOING TO LOVE IT!
BUT JUST IN CASE YOU DONT...
If you’ve gone through the Virtual Skin Consultation Toolkit and it’s not what you expect, you have 7 days to let me know why this resource is not relevant for you, and I’ll refund your payment.
WHAT EVERYONE IS SAYING ABOUT US
If you're ready to take action and build a sustainable source of revenue online, you need this toolkit.
Virtual Skin Consultation Toolkit
Set up and launch your online skin coaching business in just one day.
I KNOW - YOU'VE GOT QUESTIONS
AT THIS POINT, IT'S TIME FOR MED SPAS TO GET SERIOUS ABOUT ECOMMERCE & VIRTUAL SKIN SERVICES.
It's past time to start generating consistent revenue online. For just $97,
you can get up and running and making money online today!
Virtual Skin Consultation Toolkit
Set up and launch your Virtual Skin Consultations in just one day.
