Hey, lovely spa friends! It's Delia here, your host from The Spa Business Mastery Podcast – Spa Marketing with Delia, and guess what? Today's episode is going to be a game-changer, because I've got the amazing Cassie joining me. Cassie's not just any guest – she's a social media extraordinaire from Search & Social, and let me tell you, she's got some seriously juicy insights to share about TikTok for spas.

So, picture this: you're sitting there, scratching your head, wondering how to make your spa's TikTok content pop. You've tried everything, from random videos to crossing your fingers and hoping for the best. But let's face it, it feels like you're shouting into the void, right? Well, buckle up, because Cassie's about to drop some knowledge bombs that'll turn that frustration into pure excitement.

“Long gone are the days of Instagram highlight reels and photoshopped images. People on TikTok want to see makeup-free, no-filter, genuine and authentic experiences.” - Cassie

In this episode, we're diving deep into:

• The secret sauce of TikTok marketing to skyrocket your spa's social media game.
• Riding the TikTok trends wave to keep your audience hooked and coming back for more.
• Crafting content that not only looks amazing but also speaks directly to your audience's soul.
• Letting your audience take the reins with user-generated content strategies that'll have them feeling like VIPs.
• Playing around with different video lengths to find that sweet spot that keeps your audience glued to the screen.
• Getting cozy with analytics to understand exactly what makes your audience tick and how to give them more of what they love.

But here's the real kicker, folks – it's not just about churning out content and hoping for the best. Nope, Cassie's got some ninja-level tricks up her sleeve to show you how to use TikTok as a secret weapon for SEO and building a real, authentic community around your spa.

Timestamped summary of this episode:

00:00:00 - Introduction to TikTok for Spa Businesses

00:03:20 - Leveraging TikTok Trends

00:05:51 - Creating Eye-Catching Visuals

00:07:30 - User-Generated Content Strategies

00:12:30 - Testing Different Video Lengths

00:14:36 - Understanding Your Audience Preferences

00:15:18 - Authentic and Genuine Content Creation

00:17:28 - Maximizing Engagement and Community Building

00:18:03 - Utilizing Analytics and Metrics

I'm telling you, this episode is like a masterclass in spa social media domination. So, grab your favorite beverage, get cozy, and let's dive into the world of TikTok tips that'll transform your spa's social media game from meh to marvelous! Trust me, you won't want to miss this one.

The resources mentioned in this episode are:

• Email Delia at [email protected] for social media management packages and support in creating engaging TikTok content for your spa business.
  
  

• Tune into the next episode of the Spa Business Mastery podcast for more tips and insights on leveraging your marketing for your spa business.