The reason why I am focusing so much on Facebook live and will continue to is because the drastic changes Facebook has made have immediate impacts on business media marketing strategy.
By trying to enlist deeper engagement from users, it challenges the current strategies we all use. From standard shares, and posts to supporting and rewarding live engagement. Live videos.
So, now we NEED to put ourselves out there.
And the easiest way to get comfortable, to get confident, is to go back to the heart of the matter. Why did I choose this? Why am I passionate about this? Why am I in this industry? This is something you can talk about. Even when your inner critic tells you you can't.