How is your holiday season planning going? Hopefully, you are aware of the countdown until your salon hits the largest sales generating event of the year. There are only nine weeks until C-Day and no time to waste on planning a successful holiday season. Here are three big, but EASY, marketing ideas that will accelerate your gift certificate, service and product sales to make your business bank account as jolly as Old St. Nick.
1. Start seeding the idea of EASY gift certificate sales with wish lists & instant online purchase options.
Keep track of your client’s favorite services (or ones they wish they could add to their time with you) and mark it in their client file. Nothing says ‘that was easy’ for both giver and recipient when guest services can recommend exactly what’s on your guests wish list. Notify your clients with in-salon notices, social media posts and email blasts that you are offering this service.
Do you have a service that can handle instant online gift certificates? I’ve used www.spaboom.com for years. This service is perfect for solo owner/operators, salons that have a busy front desk AND to take advantage of sales during the hours your salon is not open. Gift card purchasers don’t even have to get out of their PJ’s, find your salon or even live in the same city! Purchasers and recipients have consistently given me rave reviews about this instant online gift certificate option.
You could have this service up and running with this in a few days….then promote the hell out of it until Christmas.
2. Finish your holiday marketing plan now, so your December rush is smooth sailing.
Get out your calendar and mark which days you plan on sending email blasts (really, once per week is NOT too much) and social media posts (once per day from December 1st) for Holiday promotions. Then MAKE those marketing materials. Change up your wording, the offers and the images so you don’t keep posting the same content over and over (boring!)
Most email management systems & social media platforms allow you to make scheduled emails and posts. Put aside one day next week for creating all your promotions then set them on auto-post. Done.
3. Re-arrange your retail shelves and refocus products for easy guest self-selection.
There are products on your shelves that need to be re-positioned to take full advantage of winter needs and holiday impulse buying. For example, put moisturizers that relieve dry skin from the cold winter weather, anti-frizz hairspray and Warm Buddies on the shelves that get the most attention. Use shelf talkers to point out the benefits.
Small items like nail polishes & travel-sized products go on the reception desk (just make sure it’s not too cluttered and switch it up to keep the space interesting!) to stimulate impulse buying power.
So there you have it, three super-easy sales strategies that will make your business smooth & profitable during the busiest season in the salon and spa industry. Pick one or be a superstar and complete all three. Don’t forget to look at your last years gift certificate, service and retail sales to make new, stronger goals for December 31st.
For an extra gold star, gamify your goals and see how far you can blast past the previous years numbers!
Note: If you’d like some help creating easy record-breaking sales for your salon this season, click here, and we’ll set up a free 30 min Discovery Session to start the process. One, one-hour coaching session, should do the trick!