Including Facebook Advertising.
Facebook is again changing its algorithms to its feed "ranking system" prioritizing content that sparks conversation and deeper engagement.
What does that mean for spa owners? That means sharing articles and posting daily will not longer be enough to maintain a strong presence.
Time to get comfortable with discomfort. Video and especially live videos are going to become paramount in your business strategy and success.
I talk about this in more depth here.
Once you have decided you are ready to proceed. Or better yet once you decide its time to get ready to proceed. I am holding a Facebook Live Training seminar including everything details from what equipment and lighting to use to how to be succinct and engaging while delivering your message. You can register here