Have you ever felt that your spa business is unorganized? Do you feel that you keep repeating the same routines over and over again with no progress?
If this sounds like you then it is time to create systems within your spa. When we think of systematizing your spa, we think of things like having systems for your spa team, a team handbook, managing your client information, and of course-marketing. Marketing is a system that every single spa needs.
One of the hardest part of creating a marketing system is getting started. Often times spa owners are so wrapped up in the details of their spa that they are unable to get creative with their marketing plans. When this happens we need to stop and take a step back to view the big picture. Here are a few simple steps to follow to create a marketing plan for your spa. Check out the video below as I go into depth explaining the steps of creating a marketing system for your spa!
Steps to creating a marketing plan for your spa:
Think of the “Big Picture”. What is your goal and what is your offer?
Break the big picture down to small categories: What is the offer, how am I going to describe the offer, where will I advertise this offer?
Now it’s time for the details-what copy will I use to advertise, what images, how often will I need to post/share?
Be sure to watch the video as I talk about the steps above in greater detail. If after the video you feel like you still need a push to get started with your spa’s marketing plan, I invite you to reach out for a Get Acquainted call to talk more about your spa and the goals you have for it!