What I find, most owners put off marketing, add it to the bottom of the bottom of the list, because they are too busy or uncertain where or what to start.
Here is a simplified step my step process to get you started on a Marketing promotion.
I used to laugh when I meet someone new, and they asked what I did for a living. “I own and operate a spa.” I would say. Then I'd wait for it. “Oh! That must be such a relaxing job!” they would reply, eyes bright and imagining working in a candle-lit room, listening to spa music and giving a facial. Yes, that sounds like it would be an amazing career! LOL. Nothing could be further than the truth though.