When thing are busy we often feel like or decide we don't have time for anything, especially not the list of "to dos" for our business that we very specifically DO NOT want to do.
Do you know how to prioritize?
Make a choice on what to pause on and what to push. This is not the same as avoiding and procrastinating. This is making a conscious decision to leave something for now, to shift focus to something more pressing.
Procrastination comes from overwhelm, a way to numb ourselves from the pressure and hustle of the day to day pressure of the business.
When we don't put the time we need into administration and marketing we find ourselves in a place where we are reacting and not responding to needs of our business.
I talk more about this here.