As a coach for the spa industry, I focus on creating systems for spa owners. Anytime there is a disconnect or a sense of being unorganized within your spa, it is extremely likely that there is a system that needs to be put into place. The question is, which systems do you need for your spa to not only run like a well-oiled machine?
Today I’m going to go through my top 6 systems that you should have for your spa in order for it to run effectively and achieve its maximum growth potential. Watch the video below to learn more about each system.
MUST-HAVE SPA SYSTEMS:
Marketing System: This includes your social media platforms, email marketing, video marketing, paid advertising, in-spa advertising, in-spa conversations….you get the idea! Not only do you want to achieve maximum visibility for your spa, but you want to make sure that your marketing is clear and consistent across all marketing avenues.
Guest Experience System: From the very first point of contact through your follow up, there should be a strong system in place to make sure that a standard is set for every guest who comes in contact with your spa.
Operational System: Not to be mixed with a Staff Handbook, your procedures and operations should lay out the process, protocols, and how-to’s of your spa. If something were to happen to you, this system would allow your spa to continue running smoothly.
Recruiting and Hiring System: The way you recruit and hire your staff should be a process. You should have standards and guidelines to ensure that you are hiring the best talent possible to represent your spa.
Financial System: If you are in need for consistent cash flow for your spa, you need to set up a cash flow system! This will ensure that you know where money is coming from, where money is going, and your books are staying up to date.
Sales System: If you are hurting in the sales department, or you are finding that sales are just not as consistent as they need to be, you need a sales system. This starts from the very first time a potential client comes into contact with your spa and again, goes through to the follow up process!
Check out the video below to learn more about each system! If you need assistance with setting up your systems, that is what I am here for! Contact me to talk more about how I can help your spa!